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Showing posts from May 19, 2025

Lesson 16: Setting Your Rates: How Much Should You Charge?

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  Lesson 16: Setting Your Rates: How Much Should You Charge? What you will learn: Factors that influence your rates (experience, niche, complexity) Hourly vs. project-based pricing How to raise your rates over time Researching industry standards Overview One of the most challenging aspects of freelancing is figuring out how much to charge. Setting your rates too high can scare off potential clients, while setting them too low can lead to burnout and undervaluation of your skills. Understanding the right pricing strategies is crucial for both short-term success and long-term sustainability. In this chapter, we’ll explore the factors that influence your rates, the differences between hourly and project-based pricing, how to gradually raise your rates as you gain experience, and how to research industry standards to stay competitive. 1. Factors That Influence Your Rates Setting your freelance rates involves considering several key factors. Y...

Lesson 15: Creating an Engaging Proposal

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  Lesson 15: Creating an Engaging Proposal and  Pitch What you will learn: Structuring a proposal Addressing client needs and pain points Crafting a compelling pitch Personalizing proposals for higher chances of success Overview A proposal for an online freelancer is a written pitch submitted by a freelancer in response to a job posting on a freelancing platform. It outlines their qualifications, understanding of the project, and how they plan to complete the work. The goal is to convince the client to hire them by demonstrating value, expertise, and professionalism. When it comes to winning freelance projects, your proposal is your first impression. It’s the document that will convince potential clients to choose you over hundreds of other freelancers competing for the same job. Crafting a proposal that speaks directly to the client’s needs and showcases your value is crucial to standing out and winning projects. In this chapter, we’ll break down...